It was useful to practice this exercise on a company as an outside perspective, rather than an analysis on myself where I tend to be quite harsh on myself and not recognise my own strengths. While a SWOT analysis should be harsh in order to identify your weaknesses and where you can improve, it's also important to identify your strengths and what makes you or your business unique!
After the SWOT analysis, we learned about the PEST analysis (Political, Economic, Social and Technological) or PESTLE (add Legal and Environmental). I hadn't actually considered the wider context of a business and how factors such as law changes and trade regulations etc. could affect it. It was useful to do a practice analysis and consider all the ways in which these factors could affect how a business operates, including perhaps my own practice later in life.
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